Privacy Policy

Last updated: 22 September 2026

Signature Frags respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what information we collect, why we collect it, how we use and share it, and the rights you have in relation to your personal information when you visit or purchase from the Signature Frags website or otherwise communicate with us.

Our online store is powered by Shopify, which provides the ecommerce platform used to operate our website and process orders.

For the purposes of applicable UK data protection law, Signature Frags is the data controller for the personal information described in this policy, except where another organisation, such as Shopify or a payment provider, acts as a separate controller for its own processing activities.

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Information We Collect

Depending on how you interact with Signature Frags, we may collect:

your name;
billing and delivery address;
email address;
telephone number;
account information and preferences;
order and transaction history;
products viewed, added to your basket or purchased;
communications you send to us;
payment and transaction information;
IP address;
browser, device and network information;
website usage and navigation information; and
marketing and cookie preferences.

Payment card information is normally processed securely by Shopify and/or our payment providers. Signature Frags does not need to directly store your complete payment card details in order to process an online order.

How We Collect Your Information

We may collect personal information:

directly from you when you place an order, create an account, contact us or otherwise provide information;
automatically when you use our website, including through cookies and similar technologies;
from Shopify and other companies that provide services on our behalf;
from payment, delivery and fraud-prevention providers; and
from other third parties where permitted by law.

How and Why We Use Your Information

We only use personal information where we have a lawful reason to do so.

Processing Orders and Providing Our Services

We use your information to:

process and fulfil orders;
take and confirm payments;
arrange shipping and delivery;
provide order updates;
manage customer accounts;
deal with refunds, replacements, credits or customer enquiries; and
provide customer support.

Our lawful basis for this processing is generally that it is necessary to perform our contract with you or to take steps at your request before entering into a contract.

Legal and Accounting Requirements

We may retain and use information where necessary to comply with legal, tax, accounting or regulatory requirements.

Our lawful basis is compliance with a legal obligation.

Security and Fraud Prevention

We may use information to protect our website, customers and business, verify transactions, investigate suspicious activity and prevent fraud or misuse.

Our lawful basis is generally our legitimate interest in protecting Signature Frags, our customers and our services, and in some circumstances compliance with a legal obligation.

Improving Our Website and Services

We may analyse how customers use our website so that we can improve its performance, usability, products and customer experience.

Where this involves essential website functionality, we may rely on our legitimate interests. Where non-essential cookies or similar tracking technologies are used, we will obtain consent where required.

Marketing

Where permitted, we may use your contact information to send you information about Signature Frags products, livestock updates, promotions or other news.

We will send electronic marketing where you have consented or where applicable law allows us to contact existing customers under the applicable direct-marketing rules.

You can unsubscribe from marketing at any time using the unsubscribe option within our emails or by contacting us.

Stopping marketing communications will not prevent us from sending essential messages relating to your orders or account.

Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Some cookies are necessary for the website and checkout to function correctly and do not require consent.

Other cookies, including certain analytics, advertising and personalisation technologies, will only be used where permitted by law and, where required, after you have provided consent.

You can manage your choices through the cookie or privacy controls provided on our website.

Changing your preferences will not affect processing that lawfully took place before the change.

Who We Share Information With

We may share personal information where reasonably necessary with organisations including:

Shopify, which hosts and operates our ecommerce platform;
payment processors and payment providers;
couriers and delivery companies;
IT, website hosting and technical service providers;
analytics providers;
marketing and advertising providers where applicable and permitted;
customer-service providers;
accountants, legal advisers and other professional advisers; and
government, regulatory or law-enforcement authorities where legally required.

We only provide information that is reasonably necessary for the relevant purpose.

We may also disclose personal information in connection with the sale, transfer or restructuring of all or part of the Signature Frags business where legally permitted.

Shopify

Our store is powered by Shopify.

Shopify processes information relating to your use of our store so that it can provide ecommerce, checkout, payment, security and other services.

Certain Shopify services and enhanced features may also involve Shopify processing information as an independent data controller for its own purposes.

Shopify may combine information about interactions with Signature Frags with information obtained through other Shopify services or merchants where permitted under its own privacy terms.

For further information about Shopify's processing activities and the privacy rights available to you in relation to Shopify, please refer to the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Third-Party Websites

Our website may contain links to websites, social-media platforms or services operated by other organisations.

Once you leave the Signature Frags website, those organisations are responsible for their own privacy practices.

We recommend reviewing their privacy policies before providing personal information.

International Transfers

Some of the companies providing services to Signature Frags, including Shopify and other technology providers, may process information outside the United Kingdom.

Where Signature Frags is responsible for making a restricted international transfer of personal information, we will use an appropriate legal transfer mechanism where required.

This may include transfers covered by UK adequacy regulations or appropriate safeguards such as the UK's International Data Transfer Agreement or UK Addendum to approved standard contractual clauses.

Third-party organisations acting as independent controllers are responsible for complying with the international-transfer requirements applicable to their own processing activities.

How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

The period will depend on factors including:

whether you maintain a customer account;
whether the information is required to fulfil an order;
customer-service requirements;
warranty, guarantee or dispute periods;
fraud prevention;
tax and accounting requirements; and
other legal obligations.

When personal information is no longer required, we will delete, anonymise or otherwise securely dispose of it where reasonably practicable.

Security

We take reasonable organisational and technical measures to protect the personal information we hold.

However, no website, online service or electronic communication system can be guaranteed to be completely secure.

Please do not send sensitive payment or confidential information to us through unsecured communication channels.

Children's Privacy

Signature Frags is not specifically intended for use by children and we do not knowingly seek to collect personal information from children.

If you believe a child has provided personal information to us inappropriately, please contact us so that we can investigate and, where appropriate, delete it.

Your Data Protection Rights

Depending on the circumstances and applicable law, you may have the right to:

Access the personal information we hold about you;
Correct inaccurate or incomplete information;
Request deletion of your information;
Restrict processing of your information;
Object to certain types of processing, including direct marketing;
Request data portability in certain circumstances; and
Withdraw consent where we rely upon consent to process your information.

These rights are not absolute and certain exceptions may apply.

Where you withdraw consent, this will not affect processing that lawfully took place before consent was withdrawn.

We may need to confirm your identity before responding to certain requests.

To exercise your rights, please contact us using the details at the bottom of this policy.

Automated Processing

Some service providers, including payment and fraud-prevention providers, may use automated systems to identify potentially fraudulent or suspicious transactions.

Where an organisation acts as an independent controller for this processing, its own privacy policy will explain how that processing operates and any rights available to you.

Complaints

If you have concerns about how Signature Frags has collected or used your personal information, please contact us first and we will investigate your complaint.

You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Exercising your right to complain will not affect any other legal rights available to you.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, technology, business practices or legal requirements.

When we make changes, we will publish the updated version on this website and change the Last updated date above.